Privacy Policy

Navigating and using the features offered by the website sipofserene.com (hereinafter the “Site”) may result in the user communicating data concerning them.

For this reason, this personal data protection policy (the “Policy”) aims to inform in a clear, simple, and complete manner any person concerned (“you”, “your”) about how we, acting as the data controller, collect and use your data, and the means at your disposal to control this use and exercise your related rights.

Specific notices are also included on each data collection form to ensure you are fully informed before any processing of your data.

Unless otherwise stated, this Policy applies to all personal data collected on the site as well as all other online services and activities associated with our brand.

SUMMARY

  1. WHO IS THE DATA CONTROLLER FOR YOUR DATA?
  2. WHAT DATA CONCERNING YOU IS PROCESSED AND WHY?
  3. ON WHAT LEGAL BASIS IS YOUR DATA PROCESSED?
  4. HOW LONG IS YOUR DATA RETAINED?
  5. WHO HAS ACCESS TO YOUR DATA?
  6. DO WE USE TOOLS TO TRACK YOUR ONLINE NAVIGATION AND WHY?
  7. WHAT ARE YOUR RIGHTS AND HOW TO EXERCISE THEM?
  8. HOW DO WE PROTECT YOUR DATA?
  9. UPDATE OF THE PRIVACY POLICY
  10. APPLICABLE LAW AND DISPUTES

1. WHO IS THE DATA CONTROLLER FOR YOUR DATA?

The data controller for personal data is the company responsible for the Site.

2. WHAT DATA CONCERNING YOU IS PROCESSED AND WHY?

2.1. GENERAL INFORMATION

This paragraph aims to inform you about what we do with the data you provide directly or that is collected indirectly during your use of our Site and why we do it.

IDENTIFICATION DATA
When using our site, you may be required to send us information, some of which is capable of identifying you, specifically: your title, surname, first name, date of birth, email address, postal address, zip code, and telephone number. The mandatory or optional nature of the data is indicated during collection by an asterisk (*). If you do not fill in these fields, we will unfortunately not be able to process your request. Other data is optional and is collected only for statistical and service personalization purposes. You are free to provide it or not, without any obligation or disadvantage for you. This is particularly the case when you (i) create your online customer account, (ii) subscribe to a newsletter or other alert system, (iii) finalize your online purchase, (iv) contact our customer service, or (v) participate in contests.

WHY?
Processing this data is necessary for us to fulfill the following purposes:

  • Creation and management of your online customer account.
  • Management and monitoring of your commercial relationship with us (mainly operations related to orders, deliveries and returns, transactions, payments and invoices, complaints…).
  • Sending commercial communications from us and managing your subscription to newsletters (subscriptions and unsubscriptions), subject to your consent if you are not a customer.
  • Conducting statistical and marketing studies.
  • Ensuring personalized customer follow-up.
  • Conducting satisfaction surveys.
  • In the context of your participation in contests or other promotional operations.
  • Management of unpaid amounts and disputes.
  • Managing the exercise of your rights in accordance with Article 7.

ONLINE ORDER DATA
When placing a product order on our site, we may collect, in addition to identification data, information related to your transaction such as the order number and purchase details, billing data, and payment terms and incidents. We do not collect any information about your bank details (card numbers and data). This data is collected and processed solely by our external payment system. We do not keep any bank card numbers. We receive only the payment transaction information from our payment system. For more information, please refer to our paragraph on “Recipients” in Article 5.

WHY?
Processing this data is necessary for us to fulfill the following purposes:

  • Execution of the sales contract.
  • Management and monitoring of your commercial relationship (mainly operations related to orders, deliveries and returns, transactions, payments and invoices, complaints…).
  • Conducting statistical and marketing studies.
  • Ensuring personalized customer follow-up.
  • Managing your reviews on products, services, or content.
  • Proof of compliance with legal and regulatory obligations (payment, warranty, dispute, etc.).
  • Management of unpaid amounts and disputes.
  • Detection of possible abusive or fraudulent activities.
  • Managing the exercise of your rights in accordance with Article 7.

DATA CONCERNING THE FOLLOW-UP OF OUR COMMERCIAL RELATIONSHIP
In the context of monitoring our commercial relationship, we may in particular retain all or part of the following information: requests for documentation, product purchased, service subscribed to, quantity, amount, frequency, delivery address, purchase and service history, product returns, origin of the sale (seller, representative, partner, affiliate) or order, correspondence with you and after-sales service, exchanges, and comments.

WHY?
Processing this data is necessary for us to fulfill the following purposes:

  • Ensuring personalized customer follow-up.
  • Managing your reviews on products, services, or content.
  • Improving our offers, services, and products.
  • Conducting satisfaction surveys.
  • Conducting statistical, marketing, and behavioral studies (profiling).
  • Managing the exercise of your rights in accordance with Article 7.

BROWSING DATA
During each of your visits to our site, we may indirectly and automatically collect information relating to the devices on which you use our site or the networks from which you access our site, such as your IP addresses, connection data, types and versions of internet browsers used, operating systems and platforms, data concerning your browsing path on our Sites, in particular your journey on the different URL pages of our site, the content you access or view, search terms used, viewing duration of certain pages, the advertising identifier of your device, and your interactions with the page. Among the technologies used to collect this information, we notably use cookies. To learn more about this, please refer to our paragraph on “Cookies” in Article 6.

WHY?
Processing this data is necessary for us to fulfill the following purposes:

  • Providing the customer with a personalized experience of our site, particularly by facilitating their navigation or personalizing advertisements.
  • Optimizing the operation of our site.
  • Conducting statistical, marketing, and behavioral studies (profiling).
  • Managing the exercise of your rights in accordance with Article 7.

DATA ON THE USE OF SOCIAL NETWORK FEATURES
If you decide to use the social network features available (“Facebook Connect” and “Google +”) on our site, we will have access to certain data (notably, your first and last name, email address, contacts) from your account on said social network in accordance with its general terms of use. We may also collect some of your data when you interact with features of these social networks, such as “Facebook Messenger” features or via the Facebook analytics tool (the “Facebook pixel”) allowing your activity to be tracked during your navigation on our Sites. For more information on the use of your data by these social networks, please refer to our paragraph on “Recipients” in Article 5.

WHY?
Processing this data is necessary for us to fulfill the following purposes:

  • Providing the customer with a personalized experience of our site, particularly by facilitating their navigation.
  • Sending targeted advertising tailored to your interests.
  • Conducting statistical, marketing, and behavioral studies.
  • Managing the exercise of your rights in accordance with Article 7.

2.2. SPECIFIC INFORMATION ON TARGETED ADVERTISING, SENDING NEWSLETTERS

Subject to your express consent, we use some of your data to send you newsletters, communications about news and promotional offers from our brand and products that may interest you, notably by email, as well as targeted advertising directly on social media platforms or third-party sites for commercial prospecting purposes.

As an exception to the above and in accordance with applicable personal data regulations, we may send you commercial prospecting by electronic means without your prior consent when you are already a customer and have not objected to receiving commercial prospecting during the finalization of your purchase (online and/or in-store) and the prospecting concerns products or services similar to those already provided by us.

Regarding emails: You can subscribe to our newsletters by checking the relevant box or by providing your email address and/or telephone number. You can withdraw your consent, if applicable, at any time by (i) unchecking the relevant box in your “My Account” space, (ii) clicking on the unsubscribe link provided in each of our communications, or (iii) contacting us as described in Article 7 below.

Furthermore, after browsing our site, you may receive an email even though you have not directly provided your email address to us. However, this sending is only possible subject to your express consent. Indeed, we use providers to identify, using cookie technology, internet users who have visited our site and to send them personalized emails. These providers have committed to obtaining, under their own responsibility, your email address via their partners who have already lawfully collected your address and to whom you have expressly consented to the sending of advertising by third parties. Your data is collected only in encrypted and unreadable form. If you no longer wish to receive emails, you can unsubscribe at any time by clicking on the unsubscribe link provided in each of these communications or by contacting us as described in Article 7 below.

Regarding targeted advertising:

  • On social media platforms: With your express agreement, your email address may be shared in hashed form with Facebook, for the purpose of communicating promotional offers via the Facebook Custom Audiences service. This service allows us to collect anonymized information, notably age, gender, device platform, and interests, as well as to create customer lists in order to submit targeted advertisements to them, including on their Facebook page. The hashed information does not allow Facebook to use it other than to identify an existing customer already on Facebook and send them targeted advertising. You can object to this processing at any time by configuring the advertising settings of your account or by contacting us as described in Article 7 below.
  • On third-party sites: Through cookies, we may send you targeted advertising on partner third-party sites. To learn more, and in particular about how to manage your consent, you can refer to Article 6 dedicated to “cookies”.

2.3. SPECIFIC INFORMATION RELATING TO DATA CONCERNING MINORS

The offers present on our site are not aimed at and are not intended for children.

The processing of your personal data is based on the following legal grounds:

  • The performance of a contract to which you are a party or the execution of pre-contractual measures taken at your request (e.g., processing your order, managing your customer account, delivery, after-sales service).
  • Your consent (e.g., sending newsletters, targeted advertising, certain cookies).
  • Compliance with a legal obligation (e.g., keeping invoices).
  • Our legitimate interest (e.g., securing our site, personalizing our services, preventing fraud, conducting statistical analyses to improve our products and services, managing disputes).

4. HOW LONG IS YOUR DATA RETAINED?

We retain your personal data only for as long as is necessary for the purposes for which it was collected and in compliance with legal and regulatory obligations. The main retention periods are as follows:

  • Customer account data: For the duration of the contractual relationship and then for a limited period for proof purposes (e.g., standard legal limitation period).
  • Prospective customer data (newsletter): For 3 years from the last contact from you or until you withdraw your consent.
  • Order data: For the duration necessary for commercial management and then archived for proof purposes for the legal limitation periods (e.g., 5 years for contracts concluded electronically).
  • Cookie data: Up to 13 months from their deposit on your device.
  • Data relating to the exercise of your rights: For the proof period of the exercise of the right (e.g., 1 year for requests to object to prospecting).

At the end of these periods, the data is either deleted or anonymized.

5. WHO HAS ACCESS TO YOUR DATA?

Your data is processed by our authorized personnel. It may also be transmitted to specific recipients to perform the purposes described, including:

  • Technical service providers (hosting, maintenance, payment, email delivery, analytics, advertising).
  • Social media platforms (if you use associated features or consent to targeted advertising).
  • Professional advisors (lawyers, accountants).
  • Administrative or judicial authorities, where required by law.

We require all our service providers to implement strict confidentiality and security measures for your data and to use it only for the purposes we have defined.

6. DO WE USE TOOLS TO TRACK YOUR ONLINE NAVIGATION AND WHY?

Yes, we use cookies and similar tracking technologies when you visit our site. A cookie is a small text file placed on your device. They are used for various purposes:

  • Essential/Strictly Necessary: For the site to function (e.g., session management, shopping cart).
  • Performance/Analytics: To analyze site traffic and usage (e.g., pages visited) to improve it.
  • Functionality: To remember your preferences (e.g., language).
  • Advertising/Targeting: To display personalized advertisements on our site or on third-party sites based on your browsing.

You can manage your cookie preferences at any time via the cookie banner or your browser settings. Disabling certain cookies may affect the functionality of the site.

7. WHAT ARE YOUR RIGHTS AND HOW TO EXERCISE THEM?

In accordance with applicable regulations, you have the following rights regarding your personal data:

  • Right of access: To know what data we hold about you.
  • Right to rectification: To correct inaccurate or incomplete data.
  • Right to erasure (“right to be forgotten”): To request the deletion of your data under certain conditions.
  • Right to restriction of processing: To temporarily limit the processing of your data under certain conditions.
  • Right to object: To object, on grounds relating to your particular situation, to processing based on legitimate interest, and to object to commercial prospecting at any time.
  • Right to data portability: To receive the data you have provided in a structured, commonly used, and machine-readable format, or to have it transmitted to another controller where technically feasible.
  • Right to withdraw consent: At any time for processing based on consent, without affecting the lawfulness of processing based on consent before its withdrawal.
  • Right to provide instructions regarding the fate of your data after your death.

You can exercise these rights by contacting us via the provided contact form. For security reasons, we may request proof of your identity. We will respond within one month of receiving your request.

8. HOW DO WE PROTECT YOUR DATA?

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include data encryption, access controls, and secure protocols.

9. UPDATE OF THE PRIVACY POLICY

We may update this Privacy Policy from time to time. We encourage you to consult it regularly. The applicable version is the one posted online. Significant changes will be notified to you if necessary.

10. APPLICABLE LAW AND DISPUTES

This Policy is governed by applicable data protection laws. In the event of a dispute, you have the right to lodge a complaint with the competent supervisory authority.